In the US, where many use an iPhone, iMessage is the default messenger for a lot of people-it automatically kicks in when you text someone who also has an iPhone. Users there thus didn't have as much need for an alternative like WhatsApp-they didn't see a reason to download another app to do what they were already doing. However, in the US, most mobile providers have offered unlimited SMS text messages as a standard feature for some time. Since all you need to use WhatsApp is an internet connection, it was a more attractive alternative to SMS. At the time it was becoming popular, phone providers in many countries charged per text message, or placed limits on how many you could send. Primarily, WhatsApp rose to ubiquitous status in many regions due to its low cost of use. There are a few reasons why WhatsApp is much more used than SMS worldwide.
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